Over the past decade Milwaukee has made enormous investments in developments in and around downtown.  Those projects include the Betty Brinn Children's Museum, the Humphrey IMAX Dome Theater, the Discovery World Museum, Miller Park, the Milwaukee Art Museum expansion, the RiverWalk, Midwest Express Center, downtown housing and restaurant developments and neighborhood revitalization.  Spirit of Milwaukee was created to assure that funding is available to cultivate a better understanding, both in the metropolitan area and nationally of the "new Milwaukee." 

  Spirit of Milwaukee does not administer major programs, Rather, it leverages current and new marketing educational efforts by encouraging partnerships and collaborations among civic organizations and private businesses that effectively utilize its resources to communicate clearly the value of Milwaukee as a cultural destination.  Spirit of Milwaukee provides grant awards to qualified organizations capable of delivering quality programs which meet the goals of the organization.